Foundation Story

It all started when I completed my MBA more than a decade ago when students were trying to make their way in the centralized placement in the Amity University. I have a dual specialization in HR & Marketing with a University Rank in grad was already approached by few corporate with a decent role and package. Finally, I choose the banking sector in the role of marketing then transition to European MNC as a strategic business partner.

Within a few years of my corporate engagement approached by many startups for presenting the awards in Bangalore were eminent personalities from the renowned companies like Shiv Nadar(Founder HCL)  , Naina Lal Kidwai (President FICCI)  were present. It was when I attended one of the conferences in 2008 in IIM Bangalore on Digital Marketing my interest got into the same. I being from marketing background was able to adapt its modules with ease. My hands on the content and business communications always made me passionate about the varied tactics of digital marketing like SEO.

Off lately its already accepted that SEO and content go hands in hands. I have managed to work in the capacity of Content Marketer, Manager & developer managing various fortune 500 companies in the leadership role. I have been in the full-time role until April this year until I was approached by people to take up content writing services without me approaching them. Initially, I wasn’t keen but when they starting appraising my travel blog  that was writing out of my sheer passion and quench for the solo traveling I started giving it a serious thought.

Amidst lots of lucrative offers, I thought of taking a small sabbatical and I took a coworking space for the conducive environment to give some space to my self –employment journey. Within a week of joining there, I got offers of association in the capacity of a content writing partner. Two of the projects have been successfully delivered. Since it was not easy for me to alone to manage It I hire small virtual of content writers that proved to be quite fruitful for me.

Now I am working to get more tractions of my own blog along with few content projects in the pipeline. If I get the bandwidth may launch some of the domain that was live once related to career and many other. The journey so far has been quite exuberating that never makes me feel a decade old. I feel so refreshed each day, though my regular gymming and diet plan contributes to the same as well. I would like to tell all the readers that not giving up should never be the option. There might be the days when you may feel low but remember as I am inspired by one of the quotations “A Bad day doesn’t mean a bad life”. Only you can make yourself alive out of all blues. The second quote that got my attention recently in the elevator written on a handbag of one fashionista chick was “It’s not easy to be cool but I can manage”

Crux is the success you might see today may be the result of perseverance of years. You just can’t escape from hard work be it your job or business. Of course, you can start sowing the seeds right now and I day you will see the miracle. Last but not the least I forget to tell though not bragging that recently I became an author too. Two of my books on career and solo traveling Is thereon kindle. I have been thinking about it from the past 2 years but was able to launch it now. So there’s always a right time we should never let our dream become inactive.